Online reputation management is the strategic process of influencing public perceptions of a brand or individual.

Reputation management is the deliberate practice of influencing public perceptions of a company or individual.
It involves actively tracking what is being said about you online.
The primary aim is to highlight favorable information and mitigate any negative comments or reviews.
This frequently includes engaging with online reviews on various websites.
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A vital component is optimizing search engine results for relevant search terms.
Effective ORM helps establish trust and protect a positive brand image.
Ultimately, it is an crucial strategy for any modern organization or public figure.