Reputation management is the strategic practice of shaping public perceptions of a brand or person.

Reputation management is the deliberate practice of shaping public perception of a brand or person.
It involves actively monitoring what is being said about you online.
The goal is to promote positive content and address any negative feedback or reviews.
This frequently includes engaging with online reviews on different platforms.
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A vital part is managing search engine results for associated queries.
Effective ORM helps build trust and safeguard a strong brand image.
Ultimately, it is an essential practice for any modern organization or professional.