Online reputation management is the strategic practice of influencing public perception of a company or person.

Online reputation management is the deliberate practice of influencing public perceptions of a company or person.
It involves continuously tracking what is being said about you on the internet.
The goal is to promote favorable information and mitigate any negative comments or criticism.
This frequently includes responding to customer reviews on different platforms.
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A vital part is managing search engine listings for relevant queries.
Effective reputation management helps build trust and safeguard a strong brand image.
Ultimately, it is an essential strategy for any modern business or public figure.