Online reputation management is the strategic practice of shaping public perception of a company or individual.

Reputation management is the strategic process of shaping public perception of a brand or individual.
It involves continuously tracking what is being said about you online.
The primary aim is to promote positive information and address any damaging feedback or reviews.
This frequently includes responding to customer reviews on various websites.
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A key component is managing search engine listings for relevant queries.
Effective ORM helps establish trust and safeguard a strong digital image.
Ultimately, it is an essential practice for any contemporary business or professional.