Online reputation management is the deliberate process of shaping public perception of a brand or individual.

Online reputation management is the strategic process of shaping public perception of a brand or person.
It involves actively tracking what is being said about you on the internet.
The primary aim is to promote positive information and address any damaging feedback or reviews.
This frequently includes responding to customer reviews on various websites.
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A vital component is optimizing search engine results for relevant search terms.
Effective ORM helps establish trust and safeguard a strong brand image.
Ultimately, it is an crucial strategy for any modern organization or professional.