Online reputation management is the deliberate process of shaping public perceptions of a brand or individual.

Online reputation management is the strategic practice of shaping public perceptions of a company or individual.
It involves actively monitoring what is being discussed about you on the internet.
The primary aim is to highlight favorable information and address any damaging feedback or criticism.
This frequently includes responding to online reviews on various platforms.
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A key component is optimizing search engine results for relevant search terms.
Effective ORM helps build credibility and safeguard a strong brand image.
Ultimately, it is an essential strategy for any contemporary organization or professional.