Reputation management is the deliberate process of shaping public perception of a brand or individual.

Reputation management is the deliberate practice of influencing public perception of a brand or person.
It involves actively monitoring what is being discussed about you online.
The goal is to highlight favorable content and address any damaging feedback or criticism.
This frequently includes engaging with online reviews on different platforms.
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A vital part is managing search engine results for associated queries.
Effective ORM helps establish trust and safeguard a positive digital image.
Ultimately, it is an crucial strategy for any modern organization or professional.