Reputation management is the strategic process of shaping public perceptions of a company or individual.

Reputation management is the deliberate process of influencing public perception of a brand or individual.
It involves continuously monitoring what is being said about you on the internet.
The goal is to highlight favorable information and address any negative feedback or reviews.
This often includes responding to online reviews on various websites.
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A vital part is optimizing search engine listings for associated search terms.
Effective reputation management helps build credibility and safeguard a strong digital image.
Ultimately, it is an crucial strategy for any contemporary business or professional.