Reputation management is the deliberate practice of shaping public perceptions of a brand or person.

Online reputation management is the strategic practice of shaping public perception of a company or person.
It involves continuously tracking what is being discussed about you online.
The goal is to highlight favorable information and address any negative comments or reviews.
This often includes engaging with online reviews on various websites.
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A key part is optimizing search engine listings for relevant queries.
Effective reputation management helps build credibility and safeguard a positive digital image.
Ultimately, it is an crucial practice for any modern organization or public figure.