Reputation management is the deliberate practice of influencing public perceptions of a company or person.

Online reputation management is the deliberate process of influencing public perceptions of a company or person.
It involves actively monitoring what is being discussed about you online.
The primary aim is to promote favorable information and address any negative comments or criticism.
This frequently includes responding to online reviews on different websites.
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A vital part is optimizing search engine results for relevant search terms.
Effective ORM helps establish credibility and safeguard a strong digital image.
Ultimately, it is an essential strategy for any modern business or professional.