Reputation management is the deliberate process of shaping public perception of a brand or individual.

Reputation management is the deliberate process of influencing public perception of a company or person.
It involves actively monitoring what is being discussed about you online.
The goal is to highlight favorable content and address any damaging feedback or reviews.
This frequently includes engaging with online reviews on various websites.
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A key part is managing search engine results for associated search terms.
Effective ORM helps build credibility and safeguard a strong digital image.
Ultimately, it is an essential practice for any contemporary organization or public figure.