Reputation management is the strategic practice of influencing public perceptions of a brand or individual.

Online reputation management is the strategic process of influencing public perception of a company or person.
It involves continuously monitoring what is being said about you online.
The goal is to highlight favorable information and mitigate any negative feedback or criticism.
This often includes engaging with online reviews on various websites.
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A vital part is managing search engine results for relevant queries.
Effective reputation management helps establish trust and safeguard a strong digital image.
Ultimately, it is an crucial practice for any contemporary organization or professional.