Reputation management is the strategic process of influencing public perception of a brand or person.

Reputation management is the strategic process of influencing public perception of a brand or individual.
It involves continuously monitoring what is being said about you online.
The primary aim is to highlight favorable information and address any damaging feedback or criticism.
This often includes responding to online reviews on various websites.
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A key part is optimizing search engine results for associated queries.
Effective ORM helps establish credibility and protect a strong brand image.
Ultimately, it is an crucial strategy for any contemporary business or public figure.