Reputation management is the strategic process of influencing public perceptions of a company or individual.

Online reputation management is the strategic practice of shaping public perceptions of a brand or person.
It involves continuously tracking what is being said about you on the internet.
The primary aim is to highlight favorable content and address any negative comments or criticism.
This frequently includes engaging with online reviews on various websites.
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A key part is optimizing search engine listings for relevant search terms.
Effective ORM helps establish trust and protect a strong brand image.
Ultimately, it is an essential strategy for any contemporary business or professional.