Online reputation management is the strategic practice of shaping public perception of a company or individual.

Online reputation management is the deliberate process of influencing public perceptions of a brand or individual.
It involves continuously monitoring what is being discussed about you online.
The goal is to highlight favorable information and address any damaging feedback or reviews.
This often includes engaging with customer reviews on various platforms.
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A key part is managing search engine results for relevant queries.
Effective ORM helps establish trust and safeguard a strong digital image.
Ultimately, it is an essential strategy for any contemporary organization or professional.