Reputation management is the deliberate process of shaping public perceptions of a company or individual.

Reputation management is the strategic practice of influencing public perceptions of a company or individual.
It involves actively tracking what is being discussed about you online.
The primary aim is to promote positive information and mitigate any negative feedback or reviews.
This often includes engaging with online reviews on different websites.
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A key component is managing search engine results for associated queries.
Effective ORM helps build trust and protect a positive brand image.
Ultimately, it is an crucial practice for any contemporary business or professional.