Online reputation management is the deliberate practice of influencing public perceptions of a company or individual.

Online reputation management is the strategic process of shaping public perceptions of a brand or individual.
It involves continuously tracking what is being discussed about you on the internet.
The goal is to promote favorable content and address any damaging comments or criticism.
This often includes engaging with customer reviews on different platforms.
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A key part is managing search engine results for associated search terms.
Effective reputation management helps establish trust and safeguard a strong digital image.
Ultimately, it is an essential strategy for any modern organization or public figure.