Online reputation management is the strategic process of influencing public perception of a company or individual.

Online reputation management is the deliberate process of influencing public perception of a company or person.
It involves actively monitoring what is being discussed about you online.
The primary aim is to promote favorable information and mitigate any negative feedback or criticism.
This often includes responding to online reviews on various websites.
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A vital component is optimizing search engine listings for relevant queries.
Effective ORM helps establish trust and safeguard a positive digital image.
Ultimately, it is an essential strategy for any contemporary business or public figure.